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Petugas merapikan merchandise Piala Dunia U-20 di Jakarta. (FOTO: Antara)
GERAI UKMUKM

Juaraga Ditunjuk Sebagai Pemegang Lisensi Merchandise Piala Dunia U-17

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Jakarta, SIARD – FIFA menunjuk PT Juara Raga Adidaya (Juaraga) sebagai pemegang lisensi merchandise resmi piala dunia U-17 atau FIFA U-17 World Cup™ Indonesia 2023, yang bertanggung jawab untuk memproduksi dan mendistribusikan beragam produk merchandise berlisensi resmi turnamen akbar tersebut.

Juaraga bekerja sama erat dengan Local Organizing Committee (LOC) Indonesia, yakni Persatuan Sepakbola Seluruh Indonesia (PSSI).

Indonesia diketahui, segera menyambut momentum bersejarah dengan menjadi tuan rumah penyelenggaraan sepak bola akbar dunia untuk kelompok umur di bawah usia 17 tahun. Turnamen yang diikuti 24 tim nasional dari enam konfederasi dari seluruh dunia ini, dijadwalkan akan berlangsung dari tanggal 10 November hingga 2 Desember 2023 di empat stadion yang tersebar di Jakarta, Bandung, Solo, dan Surabaya.

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Juaraga dala keterangan resminya, Jumat 27 Oktober 2023, mengaku turut melibatkan usaha mikro, kecil, dan menengah (UMKM) dari wilayah Banten, Jawa Barat, dan Jawa Tengah, sebagai mitra produksi, dengan memberdayakan ribuan tenaga kerja terampil lokal, memproduksi sedikitnya 32 jenis produk berkualitas dengan harga terjangkau, mulai dari tujuh puluh ribuan rupiah, berupa t-shirt, jersey, polo, jaket, topi, celana, juga beragam souvenir lainnya seperti boneka maskot, syal, tas, stiker, gantungan kunci, dan masih banyak lagi.

Semua produk merchandise resmi ini dibuat dengan menggunakan lebih dari 98 persen bahan baku berkualitas dari dalam negeri, yang disematkan dengan teknologi terkini untuk menjamin kualitas dari setiap produk yang dihadirkan.

Sedangkan untuk material yang harus diimpor, merupakan komponen-komponen untuk memastikan keaslian dan lisensi dari FIFA, seperti hologram dan material-material eksklusif lainnya, sehingga keaslian produk tetap terjamin.

Juaraga menjadi mitra dari LOC untuk operasional outlet-outlet penjualan merchandise resmi Piala Dunia U-17 FIFA Indonesia 2023 di semua stadion yang menjadi venue pertandingan, yakni di stadion Jakarta International Stadium, stadion Si Jalak Harupat Bandung, stadion Manahan Solo, dan stadion Gelora Bung Tomo Surabaya. Untuk pemenuhan kebutuhan operator yang akan bertugas di outlet-outlet penjualan merchandise ini, Juaraga merekrut tenaga kerja yang berdomisili di kota-kota penyelenggara.

Produk-produk berlisensi resmi turnamen akbar ini, akan segera tersedia sebelum kick-off turnamen ini di outlet JUARAGA Courage Store fX Sudirman Jakarta, dan secara online melalui situs www.juaraga.id dan marketplace JUARAGA Official.

Selain di outlet-outlet Juaraga, merchandise Piala Dunia U-17 FIFA Indonesia 2023 akan tersedia juga di Official Garuda Store milik PSSI, yang berlokasi di Mal Sarinah, outlet-outlet Electronic City dan Alfamart, serta di outlet Cenderamata Astra. (asp)

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